UI Designer - UX Research
Overview: The app can be focused in any category that relates to personal wellbeing, such as (but not limited to): exercise and fitness, and meditation. The only requirement is that it tracks the user's progress and pushes them to commit to a healthier lifestyle. The UI should reflect a fresh, updated image.
Responsibilities: User Research, UI, Wireframing, Prototyping.
Tools: Figma, Maze, Coolors, Photoshop.
Despite the vast availability of personal metrics and health apps, people continue to struggle to maintain a healthy lifestyle. I was required to conduct user research to understand people's relationship with mental, physical, and emotional well-being in order to develop a tool that will drive them to action.
We build a product that will motivate users to consistently meditate through celebrity guest to lead sessions and leveling system. Users will gain XP by using the app, following their routine, challenging other users, and partake in live sessions. User will be rewarded through leveling, and they can complete different challenges to earn awesome titles to display on their profile. Vibe will push users to come back to the app, whether it’s not to lose their steak, lose a challenge, or a quick workout users will be stay on top of their mental health.
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Comparing each website’s features helped us think of functionalities our product must have and opportunities for new features. We looked at Headspace, Calm, InsightTimer, and Clubhouse
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We had a lot of information from our interviews, we decided to break it all down and organize everything to be more digestible. We found several pain points, Lack of knowledge hands on help, meditation apps don’t work for her and low energy or problems sleeping.
I then created the user persona from the most common answers.
From all the data collected I created the user persona.
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Our user journey map shows a day in Stacy’s shoes. What are some of her needs and what action she would take. We had several opportunities in which our app can help.
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We created 2 user flows to out line the focus of our app. The first flow would be for a user to join a live session. The last one is for a user to create a weekly routine.
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Next, we looked at the market to see where we want to be and who would be out biggest competitor. We are the blue dot.
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We have observed that the wellness apps are not helping users consistently prioritize their mental health which is causing less people to download wellness apps. How might we improve Kobe so that our customers are more successful based on 1. consistently meditating, 2. maintaining a meditation streak 3. using our app everyday.
We believe having celebrities as the forefront of our app will incentivize users to mediate more often. We will know we are successful with increase celebrities / users joining the app.
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After testing our mid-fi, we got a lot of feedback on some functionalities that were hard to find, like the settings. We review our feedbacks and brainstorm on how to implement the changes.
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Building this App was an amazing achievement for me and my partner. We had to push ourselves beyond our limitations. We build a product that will motivate users to consistently meditate through celebrity guest to lead sessions and leveling system. Users will gain XP by using the app, following their routine, challenging other users, and partake in live sessions. User will be rewarded through leveling, and they can complete different challenges to earn awesome titles to display on their profile. Vibe will push users to come back to the app, whether it’s not to lose their steak, lose a challenge, or a quick workout users will be stay on top of their mental health.
